Balance
There is no balancing work and home life, at this point. I feel like I have been running on overdrive for a while. I read in a book recently that said you need to push beyond your comfort zone in order to grow. A few weeks ago I felt like I threw 4 too many balls in the air. But you know what happens?… do it long enough and you become better at it. I am a much better joggler today than I was a couple of months ago. Running at this pace has become comfortable and it feels pretty damn good!
Learning
I am at the point in my journey to really focus on the store’s online presence. So I did what I do best, and I signed up for courses. I LOVE courses! To summarize what I have signed up for is the very epitome of my patience level; coding, optimizing, and digging deep into google algorithms. OMGosh! This was a struggle for me. I didn’t know any of the terms and acronyms rolling off the professor’s tongue and I felt like I was in way over my head. But you know what happened? … I did it long enough that I became better at it. I left that course with an 89% final and I actually understand what was taught and implemented it into my business.
The course I have started now is a rundown on optimizing your internet marketing. The best part of this course is, if you have an existing business already, to use it for the assignments. In the beginning lessons it asks to really think about your mission statement and your target market. I completed these tasks 2 years ago when writing my business plan. But now this assignment hit differently…
I’ve met these women. I’ve helped them shop for family photos and for funerals. I’ve listened to women tell me how much they love their recent weight loss and how much they hate their bodies. These are more than customers. These are the women in our lives.
They are all different. They are all strong. They are all so f*cking beautiful.
New Mission Statement
My mission statement has now changed. I can’t say I really took it seriously before anyways. Here at Fashion Forty Six, our mission is
“To bring comfort, style & empowerment to the women of today. We are committed to building long-lasting connections and to deliver a sense of belonging & warmth to our customers.”